We strive to set the bar for industry service while treating our clients with trust, honesty and integrity. Our clients’
interests always come first.
- At all times, and in relation to all parties, conduct our business honestly, transparently, with
integrity and in good faith.
- Put the interests of our clients above all else – even our remuneration.
- Keep clients’ information confidential and use it only when negotiating, maintaining, renewing or
servicing their financial needs, unless consent has been obtained.
- Comply with all legislation, acts and regulations relating to the financial services industry.
- Ensure our employees fully understand members’ obligations under this code, and that they are kept
up to date with any other guidelines that may be issued.
- Ensure any statements we make – whether in advertisements, circulars, or publicity or promotional
material – are factually correct and do not contain misleading or extravagant claims.
- Make management and executives, both individually and collectively, account to regulators and other
stakeholders for failed governance process and protocol.
- Protect, promote and advance the image, standing and common interest of the professional financial
- Consistently promote the improvement and standard of financial products, financial advice and intermediary
services provided within the industry.
- Promote and uphold high ethical standards and good business practices within the financial services
industry to ensure the sector as a whole maintains a good image and reputation.
- Make current and potential clients aware that we impose the code on ourselves to distinguish us from
average industry expectations.
- Stay relevant within the financial services industry and up to date with legislative and regulatory
changes; and implement these changes at the strategic, operational and risk management levels.
Services and Technology
We set exceptional standards through understanding there is only one way to run a successful business. All our employees
believe they have a role to play in continually improving service, and they are valued for their
contribution. Highly advanced management and IT solutions complement this by keeping us ahead of
the curve, enabling us to understand and even predict future events.
Business Management Systems
We customise advanced business and IT solutions to meet the requirements driven by emerging trends and expanding markets.
These cutting-edge solutions are either developed in-house or are outsourced to niche specialists,
allowing us to be highly competitive in the market, giving us greater control of our business, and
ultimately benefiting you, the client. We regularly revisit existing strategies, systems, procedures
and processes to ensure our business remains at the forefront of innovation in the financial services